Maintaining a Relentless Focus on the Experience of the Customer

Design Thinking and how it helps you connect with your customers via Forbes:

“Ultimately, it’s about maintaining a relentless focus on the experience of the customer or end-user.

Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology and the requirements for business success.

Design thinking fosters an iterative approach in which collaboration with the customer or user leads to a superior brand experience, one that has optimized the customer experience (CX) and the user experience (UX) in their end-to-end journeys throughout the value chain.” 

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Design Value Index Shows What “Design Thinking” Is Worth

DVI used to quantify Design Thinking efforts via Fortune:

Finally, design thinking and co-creation isn’t a fad, but rather a new way for all problem solvers to put the user at the center of a problem to develop solutions from the outside in rather than the inside out.

As a result, we see design not as a pure factor that makes our DVI companies’ stocks perform better on the stock market, but rather as a highly integrated and influential force that enables the organization to achieve outsized results.”

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Design Thinking News

Good mention of the benefits of Design Thinking in creating new products and services by Christina Wodtke.

“over time I’ve discovered that the oft-parodied approach to Design Thinking — a lot of post-its and a lot of prototyping — works better than nearly any other approach to product and service innovation.”

“Design is the art of the making the complex clear, the disordered ordered, the unusable usable. So when companies run into a truly intractable challenge such as a complex tool menu that needs sorting out, or integrating an algorithm that doesn’t make sense to users, or finding a market application for a crazy bit of new technology… the first they’ll want to do is a hire a good designer.”

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