About Gavin

A creative business leader with a track record in managing all aspects of product vision and strategy. Career path includes starting in Founder’s House → Small Business → Grown to Medium Sized Business → Private Equity Acquisition → Launch New Startup → One of Utah’s Fastest Growing Companies → Obtain MBA → 3,000 Employee Large Business → More Startups. Gavin has delivered measurable results as a Product and Customer Journey professional in multiple industries and all business stages.Gavin created PocketStrings®, a retail product and website for musicians to learn and practice the guitar on-the-go. He designed the product, branding, online presence, and marketing strategy. In 2013, he negotiated a licensing agreement with music industry leader, Alfred Music Publishing, which now manages all product promotion, sales and distribution.

Works with Progrexion Holdings (progrexion.com), a private equity backed organization that provides technology-enabled consumer services in the credit industry for brands such as Lexington Law, CreditRepair.com and Credit.com. Gavin created the product development process and customer journey framework for the nation’s leading provider of credit repair services. He serves as a creative contributor to an IP portfolio building innovative credit repair products, services, mobile apps, and online user experiences.

Gavin’s professional journey started as an entrepreneur, with his first consulting and marketing company being created during his final year in undergrad while working in the founder’s home office. The bootstrap mentality acquired early on provides hims with opportunities to brainstorm, innovate, and experiment with numerous start-ups, all in different phases.

Some of the products and services he’s created can be found here:

…and others can be found randomly jotted on legal pads and in various Moleskine notebooks in his office.


8,878,042 – Practice Device and System
8,618,398 – Portable Guitar Practice Tool
8,124,863 – Stringed Instrument Practice Device
8,581,083 – Stringed Instrument Practice Device
9,454,912 – Stringed Instrument Practice Device and System

US20140258084A1 – (Pending Application) Credit Repair User Interface

He’s studied and learned (mainly useless nuggets not pertaining to academia) at the following institutions: Point Loma Nazarene University, University of Utah, David Eccles School of Business (received MBA), Institute of Design at Stanford (d.school), and Harvard Business School.

When not working, Gavin attempts to play the guitar (Martin and Gretsch) and sing off key, fish (all methods, not afraid to throw a worm out there), hang in big mountains, and compete as a fairly accomplished mechanical bull rider.

Other adventures can be viewed here: https://vimeo.com/gavinvw

As a kid, Gavin was a batboy for the Salt Lake City Trappers, a minor league baseball team in Salt Lake City. The ownership group included actor Bill Murray. His batboy duties were shagging fly balls during batting practicing, picking up bats, and living the dream of hanging around the ballpark all summer long.


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