Maintaining a Relentless Focus on the Experience of the Customer

Design Thinking and how it helps you connect with your customers via Forbes:

“Ultimately, it’s about maintaining a relentless focus on the experience of the customer or end-user.

Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology and the requirements for business success.

Design thinking fosters an iterative approach in which collaboration with the customer or user leads to a superior brand experience, one that has optimized the customer experience (CX) and the user experience (UX) in their end-to-end journeys throughout the value chain.” 

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