Design Thinking News

Good mention of the benefits of Design Thinking in creating new products and services by Christina Wodtke.

“over time I’ve discovered that the oft-parodied approach to Design Thinking — a lot of post-its and a lot of prototyping — works better than nearly any other approach to product and service innovation.”

“Design is the art of the making the complex clear, the disordered ordered, the unusable usable. So when companies run into a truly intractable challenge such as a complex tool menu that needs sorting out, or integrating an algorithm that doesn’t make sense to users, or finding a market application for a crazy bit of new technology… the first they’ll want to do is a hire a good designer.”

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