Building a Design Thinking Culture

The concepts are great, but without an environment for it to thrive, Design Thinking is just a bunch of text.

“Everybody’s talking about innovation these days. While many organizations focus on innovation and Design Thinking as a way to innovate, the most successful organizations focus on creating a culture in which innovation thrives.

Great article via: The Change Designers

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How Intuit Used Design Thinking To Boost Sales By $10M In A Year

Good insights on using Design Thinking to be more innovative.

“To test their idea, the team suggested changes to the script used in the call center. They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects.

In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year.”

Source: FastCoDesign.com

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Execution First and Strategy Second

Great read from Rosabeth Moss Kanter about execution and strategy.

“For all the faddish talk about audacious goals and moonshots, the bigger an unproven promise, the harder the fall when execution doesn’t match the hype. It is important to avoid the temptation to declare victory at an announcement of a strategy — the photo op of merger partners’ handshakes, the external award for product design, or the big donation for work not undertaken — only to find that the merger dissolves, customers ignore the product, and the new work never gains traction.

In short, encourage innovation, begin with execution, and name the strategy later.”

Source: Harvard Business Review

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The Link Between Design Thinking And Resilience

Great stuff from Forbes:

“One of the most important aspects of resilience involves developing a flexible way of thinking about challenge and adversity and being able to solve problems in an accurate way.  

Design thinking is a type of innovation methodology – a problem solving process to help you generate options, test strategies, and get feedback so that you can develop something (often applied to facilitate the creation of new products or processes). As I discovered, design thinking is also a great tool to help you get unstuck and problem solve life’s biggest challenges.” 

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