Branding | Old is New

Kodak has gone back to basics with its latest logo revision:


Here’s the reasoning:

“I don’t think of what we’re doing as ‘bringing back’ the iconic identity of Kodak, because in people’s hearts and minds, I don’t think it really went away. It’s simply logical to keep one of the world’s most famous brand marks at the forefront of the company’s image and identity.

We did need to make some updates to the identity design to distinguish it from former eras of Kodak. The latest iteration needed to feel fresh, yet classic, yet sit harmoniously alongside a range of logos that you still see on signage and packaging around the world. Our goal is to amplify what is already memorable and resonant around the world.”

Steve Overman, Kodak’s CMO.

Source and image: UnderConsideration 

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